EVALUATION 4 – How did you use media technologies in the construction and research, planing and evaluation stages?

How did you use media technologies in the construction and research, planing and evaluation stages?



1- WordPress is one of the main technologies we have used to document and organise our media products. Not only has WordPress helped us in organising our work from the start of the production (planing & storyboarding) until now (uploading our final media products on it), but it is also a free open source blog available to anyone who may want to make a blog. This website was much easier than the powerpoint we made last year. This is because WordPress is very much like the many social networks which digital natives (our class) are used to using comfortably and on daily basis. Another advantage was the limited possibilities of losing our work due to a broken computer or a lost USB etc.
Although, for an unknown reason, I personally was not able to make a page with a subpage (even with the help of the school’s technicians). I still found the usage of posts very organised, and has contributed in keeping my work in order.


2- Canon EOS 650D was the most important factor in producing our film as well as poster. Without a camera there would be no film. However, this was not just a camera. This camera has helped our project to double its success as it can shoot in 1080p in 50fps which allows us to shoot in HD. It has also got a 18 MP Hybrid CMOS sensor which allowed us to shoot in dark areas such as the forest, yet receive enough light to have a beautiful shot in the frame composition. For our poster we used the Canon EOS 600D which is an older version of the 650D, but both cameras have fairly similar abilities.



3- Youtube is a globally  known, video sharing website which played a crucial part in both our research & planing,  and in sharing our product. During the research which we had each done individually on our summer holidays, I had personally found short-films such as Bump, In Chambers, Lou Lou Lives Here , The Virus, Signs and The Desk. Each of the mentioned short-films has had an impact on my decisions towards the genre, and  towards the types of shots I decided to use as a director. Youtube had also allowed me to search for tutorials on ‘How to use Adobe Photoshop Cs6′ since I was a beginner.

Youtube has also allowed users to upload videos in HD quality, therefore, we were able to upload our film in its’ best quality. This is going to please our global audiences on youtube.


4- Adobe Photoshop CS6 is one of the most known photoshop softwares upon photographers. This programme  was the main element that helped me in producing our film’s poster. Although, we had

Screen Shot 2013-05-11 at 08.10.08used a green screen in the background of the actual image; photoshop’s auto-select tool  eased up my job even more. Through using this programme, I was able to make the poster with a over  7 different layers. With all of the available effects and editing options, I was able to make a professional looking poster. This software was extremely important to our creation of poster. I truly do not believe I could have accomplished a poster as professional looking as ours without this programme.




5- Adobe InDesign CS5 was the programme which our member Hamdaan (Shane) had used to create the film’s magazine review. With this programme he was able to add photos of our production in the background of the text, centre, top and sides easily. This software has helped him in achieving a professional magazine review page style. This is because the software is specifically designed for magazine editors and news-columnists. Although Hamdaan only used the trail version with the limited features it has, he still achieved a worthwhile magazine review which I am very proud of.



6- Google was probably the most helpful  and most commonly used search engine by us. By the word ‘us’, I am referring to the entire globe, considering how Google is the most popular search engine by people of all ages, in all counties. Google had helped us in researching the codes and conventions of media, text analysis, royalty free music, film posters and even short films or movie trailers. It was also a great source for information about directing styles. I recall looking up Alfred Hitchcock’s directing style in The Birds.


Vegas 9


7 –  Pinnacle and Sony Vegas are editing softwares which my teammate, Hamdaan, used in order to edit our film effectively. His primary editing software was Pinnacle which made all the simple cuts and such, while Sony Vegas was used to create effects and transitions in-between shots. For example, our film is introduced with a black shot that fades into our  first scene of the girl (Shaney). He also used Sony Vegas to construct the 3D titling sequences which showed our production’s name (‘CoolShooters Production’).


8-  Whatsapp and Facebook are social networking applications found on our smart phones. Both played a crucial part in the ways which our group communicated. For example, we made a group chat on whatsapp for the entire cast to decide on filming dates and to remind each other of the props each of us needed to bring with them. On the other hand, we also made a group on Facebook for those who did not have a smartphone. Facebook had more advantages over Whatsapp since it is a site as well as a phone app, making it easily accessible to everyone. We also shared our ancillary tasks with each other through Facebook, and suggested ideas to each other.













9- Apple & Microsoft Windows and Intel i7 processors are the technologies we have used throughout editing all of our media texts. While Hamdaan used the Windows 8 HP laptop to edit the film and the magazine review. I  used the Apple MacBook Pro to edit the poster. Both of our laptops have an i7 processor which is an extremely fast processor compared to other computers including the school’s computers.


10- Audio-Technica is the condenser mic that we had used alongside out camera (as both we’re connected to one another). This company produces microphones of a high quality with low prices for students or low budget film makers to use. This was extremely helpful in our production, as we needed to capture some delicate ‘walking’ noises which would have been difficult to capture in the camera’s mic.

Our Shooting Was Primarily Successful, Although Some Shots Need To Be Repeated. No Body’s Perfect.

Again, we plan to shoot this coming week. This time we will shoot the indoor scene at Shane’s house, and the next shooting day will be at the forest.
I apologies for not providing any visual elements in this blog. My teammate Shane has all the videos & images we took since he is/will be our talented editor.
I look forward to shooting the rest of this!

The next time we shoot in the forest, I will be using my camera to take photos, while Shane’s camera will be our main short-film creator. I have thought of using both cameras, which would ease the idea of continuity editing, but our filming location is actually very small, and we will need another camera person (which we don’t have), so I feel it will indeed be better if we only relied on one camera. Not that we have a choice, since this is a DSLR camera, it will need someone to keep it on focus.

My research during the summer

As a student who considers taking Film Studies at university, I paid my coursework production a lot of time during the summer holiday. After deciding on the ‘short’ genre, it was time to choose the short-film’s sub-genre. I must say this was the most difficult part as I watched a variety of shorts, and many inspired me. Each different sub-genre consisted a different filming style (camera shots and angles), a different editing pace, a different mise-en-scene, and different lightenings. Of course, all the listed elements were used to portray the short’s sub-genre. For example, a comedy short called ‘STAR’ (http://shortsbay.com/film/star) contains aspects of an action film in the middle. The action part uses a fast editing pace to convey the fast speed of the car. This was used alongside a variety of shots, including shaky ones (but not close-ups as It does not concentrate on character emotions, but rather their actions). This is clearly contrasted to the start of the short film where the shots were very still and many close-ups were used to show the characters’ emotions, and to get the audience familiar with the characters’ faces.

Through my research during the summer, and my experiences as a viewer with films in the past years: I have come to the realisation of the needed elements to make a film appropriate to its genre. Drama films are perfect examples for containing steady shots that are edited to make a slow paced film. They will also mainly concentrate on the characters’ emotions, therefore, a lot of close-ups will be used. Although, all what’s been mentioned varies depending on each mood of the film (not just genre, and each film has many changing moods), mise-en-scene is the most obvious varying element e.g. the happier the characters are, the brighter they will dress, or the brighter the screen settings will become. My personal opinion from my experiences at watching drama films is that each film consists a scene which has a ‘yellow-ish’ setting to it. The yellow setting can be used to convey a variety of moods e.g. War (as shown in ‘The Lucky One’) or memories (as shown in ‘Remember Me’) and such.
Horror/thriller genres are like action, edited to make a quick pace. However, horror/thriller films tend to have a darker lightening to them which creates suspense and build tension. Whereas, action genres concentrate to the speed and generally have a ‘natural colour’ setting.
The mentioned three genres were the most appealing to me during my summer research.

Although I have looked at many sites to see examples of short films, the primary sites I visited were:


Through those sites I was able to look at a variety of shorts. Particular films that influenced me were:

– ‘The Technician’ (http://shortsbay.com/film/the-technician)
– ‘December’ (http://shortsbay.com/film/december)
– ‘What Is That?’ (http://shortsbay.com/film/what-is-that)
– ‘Strangers’ (http://shortsbay.com/film/strangers)
– ‘The Last Three Minutes’ By Po Chain (http://www.filmsshort.com/best-short-films/Best-American-Films-1.html)
– ‘To Sleep & Dream’ (http://filmshortage.com/shorts/to-sleep-dream/)
– ‘Coward’ (http://filmshortage.com/shorts/coward/)

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Why did you choose this task? INTRODUCTION

For my G324 coursework, we chose task ten which is a short film in its entirety together, alongside two ancillary tasks for which we chose to create a poster and a magazine review.

After many researches during the summer holiday, I have come to the decision of producing a short film. This decision was due to my AS production which was an opening sequence. I felt that a short film and an opening sequence are much more relatable compared to a music video. Therefore, I decided to make a short film to further develop my knowledge and experience in this area.

Other reasons that took me away from producing a music video were my interests in the characters’ emotions taking the lead. In a music video, the characters would adjust their emotions according to the tone of the music (i.e. major or minor key) and/or the lyrics that are being heard. This means that music is the most important media, and although that does not affect the entertainment received through watching it; it will still create a small connection between the character and the audience. In a short film, however, soundtracks and sound effects usually manipulate the characters’ emotions to reinforce them. This builds a higher understanding of the character to the audience, which helps the audience in relating to the character. Furthermore, dialogues or short monologues are other options to consider while producing a short-film. The ability of listening to the characters converse (diegetic sounds) help towards understanding the characters and how each interacts with the other. On the other hand, listening to a characters’ thoughts (non-diegetic sounds) guides the audience into the character’s true feelings.
Last but not least, through producing a short-film, I am able to insert my ideologies, beliefs and imaginations into the film which would otherwise be illusions. Even though imaginations, beliefs and ideologies could also be conveyed in a music video, it must be appropriate and relatable to the chosen song.